8 Tips for Conducting Quality Quantitative Research ... Intended Learning Outcomes After this lesson, you should be able to: 1. describes characteristics, strengths, weaknesses, and kinds of quantitative research; 2. use some new terms you have learned in expressing their world views freely; 3. understanding the kinds of quantitative research; 4. infer about the strengths and weaknesses of . Quantitative Methods Have Their Strengths and Weaknesses ... Quantitative research is widely used in psychology, economics, demography, marketing, political science, and educational studies. Secondly, I will discuss the issue of problem-solving in science education. These variable approaches adversely affect the methods used, the validity of either mode, reliability, generalisability and their ethical implications. The right data, used properly, can propel your brand forward by helping you make the right decisions in areas such as choosing a market segment, finding the ideal marketing mix, financial decisions, and more. Learning Competency: Describes characteristics, strengths, weakness and kinds of quantitative research CS_RS12-Ia-c-1 After going through this module, you are expected to: 1. Determine if the description given below is a strength or weakness of a quantitative research. First of all, I will outline the advantages and disadvantages of qualitative and quantitative research approaches and methods. reliability, representativeness, sampling frame, pilot study, target population, hard and soft statistics). Quantitative research produces objective data that can be clearly communicated through statistics and numbers. For example, response rates tend to be higher with interviews than with mailed questionnaires (Babbie, 2010). Quantitative research, however, involves more planning, which becomes a disadvantage. Limitations and weakness of quantitative research methods. First, while one might argue that surveys are flexible in the sense that we can ask any number of questions on any number of topics in them, the fact that the survey researcher is generally stuck with a single instrument for collecting data (the questionnaire), surveys are in . The focus of qualitative methods is often on the process of the study inclining the researchers to provide a perspective that is subjective of the participants and research (In LoBiondo-Wood & In Haber, 2014). Researchers use quantitative methods to observe situations or events that affect people. The strength and weaknesses of quantitative research methods in the hospitality industry. Quantitative research requires careful experimental design and the ability for anyone to replicate both the test and the results. Determination of the degree of satisfaction of parents, teachers, and students on the Instead of relying on instinct or opinion, this method of research seeks out facts before suggesting an outcome. 2.2 The Weaknesses of Quantitative Research Methodology The strengths of quantitative research can, however, also be weaknesses. Quantitative and qualitative methods can be combined in many ways to build on the strengths of both, and minimise their relative weaknesses. Methodology. It is used widely in psychology, sociology, and marketing as a way to provide evidence that a hypothesis is correct. Journal of Business & Economic Research - March 2007 Volume 5, Number 3 Research Methods Carrie Williams, (E-mail: Carrie.Williams@nnsa.doe.gov), Grand Canyon University ABSTRACT This paper discusses three common research approaches, qualitative, quantitative, and mixed methods, along with the various research designs commonly used when conducting research within the framework of each approach. are often included in quantitative research. Strengths and weaknesses of the methodology. Data collection is essential for businesses, organizations, and even personal use. The use of statistical analysis and hard numbers found in quantitative research has distinct advantages in the research process. Which of the following BEST defines quantitative research? Quantitative research. This becomes a significant weaknesses if gathering in-depth data makes a difference in your research findings. II. One of the underlying tenets of quantitative research is a philosophical One of it's popular weaknesses is that it does not gather in-depth data especially when compared to qualitative research studies. Quantitative Research. Q. Qualitative research provides invaluable contributions leading to improvements in methodology, questionnaire design, analysis, and insight development. Directions: Write Strength if the statement describes strength of a quantitative research and Weakness if the statement is imperfection of a quantitative research. The strengths and weakness of quantitative interviews tend to be couched in comparison to those of administering hard copy questionnaires. In fact, there has been a movement in health research to publically register randomised controlled trials before they begin, so that the procedure, influences, and the veracity of the . QUANTITATIVE RESEARCH Quantitative research is one of the main types of research, together with qualitative research.Quantitative research is focused on the data gathered, transforming and presenting them into graphs and charts.Quantitative research is scientific and statistical.Quantitative research is classified into categories: descriptive, correlational, ex post facto, quasi-experimental . Intended Learning Outcomes After this lesson, you should be able to: 1. describes characteristics, strengths, weaknesses, and kinds of quantitative research; 2. use some new terms you have learned in expressing their world views freely; 3. understanding the kinds of quantitative research; 4. infer about the strengths and weaknesses of . Write your answer on the blank provided for. Question 1. 4. In the digital age data is one of the most valuable resources at your disposal. Irrelevance, triviality and a weak record regarding external validity are evident in much quantitative research in cognitive psychology. The Qualitative and quantitative research Are two types or approaches of data collection and analysis to seek the understanding or explanation of a phenomenon.. Next I will highlight the strength and weaknesses of qualitative and quantitative research approaches and methods on the issue. Strengths and Weaknesses of Quantitative Research The advantage of legitimate quantitative data, that is data which is collected rigorously, using the appropriate methods and analysed critically . QUANTITATIVE AND . 2 CO_Q1_Practical Research 2_Module 1 For items 6 and 7, identify whether the given research topic is: A. Correlational C. Descriptive B. Quasi- experimental D. Experimental 6. Allow researchers to use two types of data to verify findings, to more deeply develop their theoretical frameworks; and to produce a richer dataset; use both qualitative and quantitative data. Generally, these methods allow criminologists to be objective, SURVEY. MIXING METHODS OF DATA COllECTION In a typical research study, researchers begin by identifying the important research problems and specific research questions that they want to address. Examine real life situations/scenarios that show the characteristics, strengths and weaknesses, and kinds of quantitative research; and C. Determine a situation (personal experience, observed experience, etc.) The specific mixed research designs discussed in this article have specific strengths and weaknesses that should be considered (e.g., in a two-stage sequential design, the Stage 1 results can be used to develop and inform the purpose and design of the Stage 2 component). To this end, some of the weaknesses and limitations of quantitative research are highlighted below. That is why the research gets closely affiliated with the scientific method. The rigidity of control and the artificiality of the research environment— normally the laboratory—pose threats to external validity. Many important characteristics of people and communities including both rich and poor, for example, identities, perceptions, and beliefs that cannot be meaningfully reduced to numbers or adequately understood without . Can be tested and checked. The differences arise due to the way that the researchers implement each step. One way of minimizing the weaknesses of a quantitative research studies is adopting a mixed methods research methodology. Weaknesses of Qualitative and Quantitative Research Designs. Write your answers in your research notebook. answer choices. One is qualitative research and other is quantitative research. Quantitative interviews can also help reduce respondent confusion. 3. one questionnaire has to be followed for all respondents throughout the research. Quantitative data is expressed as numbers; qualitative data is expressed as words. The study found some strengths of using qualitative methods for language "assessment and testing" research—such as, eliciting deeper insights into designing, administering, and interpreting . It Requires a Large Number of Respondents: In the course of carrying out a quantitative research, recourse has to be made to a large number of respondents. Depending on the nature of the study, a researcher can use any of the following four main types of quantitative research, namely: Descriptive Research, Correlational Research, Causal-Comparative Research or Quasi-Experimental Research, and Experimental Research. ABSTRACT This paper discusses three common research approaches, qualitative, quantitative, and mixed methods, along with the various research designs commonly used when conducting research within the framework of each approach. In case of surveys, the biggest drawback is the lack of flexibility, i.e. Quantitative research is dependent on the creation of Hypothesis followed by accurate analysis of the statistics in order to understand and explain the . In the field of business, science and technology, economics, etc, they use two standard ways of conducting research. It lacks ability to provide a comprehensive textual description of human experiences. research and quantitative research address the same elements in the research process. The weakness of quantitative research is----- a) Provides precise, numerical data b) The researcher's categories that are used might not reflect local constituencies understandings c) Testing hypotheses that are constructed before the data are collected d) Can study a large number of people Ans: b) In the health field, RA is an unfamiliar approach to data collection. An advantage of using quantitative research is that the researcher remains more objective while proving or disproving a hypothesis. The right data, used properly, can propel your brand forward by helping you make the right decisions in areas such as choosing a market segment, finding the ideal marketing mix, financial decisions, and more. The researcher will likely use non-technical literature such as letters, diaries, and newspapers. Babbie, E. (2010). 30 Questions Show answers. QUALITATIVE METHODS. This essay will attempt to critically assess those characteristics and draw a comparison between quantitative methods and qualitative methods. (2009), research methodology serves as the backbone of a research study. In this online lesson students are introduced to the strengths and limitations of a number of research methods that tend to produce quantitative data. 2. Quantitative Qualitative Mixed Action Strengths Test and validate existing theories Test hypotheses made before data collection Generalize research findings with large random sample OR replication in different populations Can determine nomoethic causation: general scientific relationships or laws. Characteristics of Quantitative Research. Because of bigger number of the sample of a population, the results or . describe, explain, predict, or control variables and phenomena of interest (Gay, Mills, & Airasian, 2009). Quantitative research can be costly, difficult and time-consuming . The strengths and weaknesses of these six methods of data collection are provided in the lecture notes for this chapter at the student companion website. 1. The quantitative versus qualitative debate is an interesting topic in Sociological studies. Qualitative data is typically collected by observation, interviews, or focus groups, but it can also be collected through written materials or case studies.Rather than quantifying the number of people who think or behave in specific ways, qualitative… Quantitative data collection methods Limitations of quantitative data. University of Southern California (2015). Each of the above-reviewed methods has limitations. The researcher can be inclined to interpret data on their biased . QUANTITATIVE RESEARCH Quantitative research is one of the main types of research, together with qualitative research.Quantitative research is focused on the data gathered, transforming and presenting them into graphs and charts.Quantitative research is scientific and statistical.Quantitative research is classified into categories: descriptive, correlational, ex post facto, quasi-experimental . A quantitative approach may have weaknesses with respect to external validity. Weaknesses of Survey Method. The characteristics of quantitative research methods listed in this article makes this research approach popular among researchers. 4. quantitative research methodologies'. The following are the disadvantages of quantitative research: 1. Traditional Marketing Research have two options to conduct their research: Quantitative and Qualitative method. c. Grounded theory research is adaptable to all research questions. Creswell (2002) noted that quantitative research is the process of collecting, analyzing, interpreting, and writing the results of a study, while qualitative research is… For Creswell and Plano Clark (2007), the differences are not opposites but are rather differences on a continuum. Quantitative and qualitative methods generate different types of data. Babbie, E. (2010). The most significant strength is the increased ability to generalize quantitative results to the greater population. Quantitative research in education provides numerical data that can prove or disprove a theory, and administrators can easily share the number-based results with other schools and districts. Identify strengths and weaknesses of quantitative research; 3. As with all methods of data collection, survey research also comes with a few drawbacks. Mixed Methods Designs. 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