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2011: Astronauts land at Luton airport instead of Houston. Something went wrong, please try again later. A spokesman for Specsavers said: What started as a quip in a marketing meeting has grown into a cultural phenomenon throughout the country. We saw an opportunity for Specsavers to provide Canadians with real choice in value-driven prescription eyewear alongside inclusive clinical care that is focused on eye health investigation and vision correction. 20.4k Followers, 1,793 Following, 684 Posts - See Instagram photos and videos from Specsavers Australia (@specsaversaustralia) Should've gone to Specsavers - Specsavers, It does exactly what it says on the tin - Ronseal, You either love it or you hate it - Marmite, Good things come to those who wait - Guinness, Probably the best lager in the world - Carlsberg, There are some things money can't buy. Please bear with us. She really owned that persona and did a really good job. I guess the first thing you think of when thinking of that seductive voice is someone like Barry White or Marvin Gaye, and that's where it began as a script. Menu. Many of the people who appear in the ad are Specsavers customers and the campaign will expand on the real-life stories of how Specsavers colleagues have cared for their customers, putting a smile on their faces. Sarah Wanendeya Actor 2020, Made for Living, The Chef Location - London Aimee O'Reilly Model . A playful take on the iconic 'Should've gone to Specsavers' campaign, the new advert centres on the tagline 'I don't go to Specsaversthey come to me . Catherine> Because Specsavers is new in town and not familiar to Canadian consumers, our challenge was to build a meaningful connection, and to demonstrate to people why Specsavers prioritises quality eyecare and affordable eyewear, not just that it does. They may be a vanishing breed among the tech savvy, data-sodden denizens of adland these days but Specsavers in-house team The Agency has been doing it for years with no sign of running out of gas. The campaign was created by Specsavers in-house creative agency Deputy Creative Directors Richard James and Marco Bezerra. There's a long, lingering camera move towards them, and they're reacting in real time to what's being said to them. Marc JacobsMARC JACOBS 16 $349. But we wanted it to have a modern feel, and to make something that feels quite fresh, stylish and contemporary, but with a nod to the aesthetic of that world of '70s soul and R&B. When Youre Smiling/Artists. 5th August 2022. Were working on revamping our Spectrum site for 2022 so more eye care professionals can benefit from our online CPD and events, and access the expertise of our Specsavers clinical network. January 20, 2022. Proudly powered by WordPress | This provides further proof that George Parker: Didn't watch it. It was shot in Lithuania and, again, props to Matt and his team because they did a great job finding a production outfit to work with over there. He's perfect for this because we wanted that cinematic look, but also the sense of humour. If you don't have a user name then you can, Under no circumstances should you use someone else's credentials if someone offers you theirs then their company account could get suspended, so we recommend you say something like: "It's not worth it, Trevor!" Related news. Here at ITV, your brand will thrive like nowhere else. Other iconic slogans to make the top 10 included L'Oreal's Because Im worth it, Marmite's You either love it or hate it, and Good things come to those who wait, from Guinness. I was blown away with the set design. It was a really cool, retro ad but everything it said was about human customer service and just being very caring. The TV ad is supported with a wider roll-out in October with high impact billboards, newspaper and magazine ads, digital and radio advertising. Stephanie Courtney: This actor plays the infamous Flo in Progressive Insurance commercials. This means that we may include adverts from us and third parties based on our knowledge of you. We use your sign-up to provide content in the ways you've consented to and improve our understanding of you. Planet V is our self-serve addressable advertising platform, designed to put your VOD advertising in your hands, Find out more about CFlight, the UK's first unified advertising TV metric. OsirisOSIRIS FABULOUS $199. Tweeting popstar Anne-Marie Your next visits on us x after her fall at the Brit Awards. Catherine> Our brands purpose, changing lives through better sight, is what we believe differentiates Specsavers from competitors in Canada. We wanted the campaign to make a great first impression. We recorded a VO that we then took to the shoot so that we had our actors responding to it on set. 12K views, 59 likes, 17 loves, 77 comments, 136 shares, Facebook Watch Videos from Kode: Locky's new spot for Specsavers hearing aids featuring the. www.opendialoguemediations.com. This is a nice ad, in my view . And there was also appreciation of how difficult it can be to create a great slogan - with six in ten believing its harder to get one right than it is to get it wrong. The campaign marks a . Continue reading. Created by The Agency, Specsavers' in-house creative shop, the idents features archive footage featuring four well-known characters - Harold, Madge, Marlene and Phil - who appear to be speaking to a Specsavers staff member about their eyewear requirements. Observant viewers can then submit their guesses to enter Specsavers' weekly $1000 lottery. At one point, a line we were working with was 'love at first sight. There were a number of factors which meant that Canada was the right market for us. But nearly a third reckon theyre more likely to buy a product or use a service if they enjoy their slogan. 25% Off. Complete glasses from 15. You've got a diner cafe scene, someone working in a garage, and someone in a bar, but with a feeling of cinematic presence. Sight deficiencies may seem a bland topic to advertising but for the last 20 years British high street opticians Specsavers is a brand that has been built on making people laugh . Shish> The way that we wrote it was very much a nod to spoken intros that are familiar from classic soul songs from artists like Marvin Gaye, Barry White and Aretha Franklin. But we were just really pleased that we had a good team of people working on this with us that just nailed things. Catherine> Ultimately this campaign is the introduction of Specsavers to Canada, and Canada to Specsavers. 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It shows people in a series of everyday scenarios with the camera slowly zooming . About Press Copyright Contact us Creators Advertise Developers Terms Privacy Policy & Safety How YouTube works Test new features Press Copyright Contact us Creators . 49.4K followers. There will also be more online Smile activity that unpicks the science behind a smile. Designer glasses for teens. There are many different ways to advertise - whatever your goal, well make sure your message is brought to life in a memorable way. good after getting stylish new glasses at a great price. It certainly stands out in this category, including in Canada where we discovered that a lot of opticians advertising is very earnest and functional. Optical retail chain Specsavers has today (5 August) launched a new integrated campaign, 'I don't Go' to raise awareness around its home visit proposition and to challenge public perceptions around the variety of services that the brand can offer. Lenses. 20% off glasses for over-60s. The campaign is powerful and emotive and most importantly, the customers are in on the joke!. We felt there was an opportunity to offer both optometrists and consumers an option for a globally reputable brand that can provide accessible and affordable, quality eyewear and eyecare nationally. [4] He is known for a number of appearances on television including regular or recurring roles on Vanity Fair, Porters and Sex Education . But then we thought that might be a bit cliched, and as we started trying people out it just felt a lot more interesting, and gave it something a bit more when we found a female VO artist. The company uses the phrase "should've gone to Specsavers" in its adverts. I think that makes them more powerful. Our new integrated brand campaign highlights the great value available at Vision Express. Don't have the patience for a sport that ha Federico Russo: it reminds me First Kiss https://youtu.be/IpbDHxCV29A Stephen Foster: Thought the Hyundai one at least explained what EV ownership Charlie Potato: The MAA creative scale needs definition. Catherine> Were thrilled to be sharing this launch through 15, 30 and 45-second videos across social media, and television, a 30-second spot on radio, as well as print, OOH and DOOH ads. Specsavers Retail Stores. cuban consulate in texas; elles club wiki; the clocks agatha christie summary Joseph Prouse Voice Over: English 2021, Specsavers (Voiceover), Dave. But the woman who answers the door has some shattering news: he's climbed the wrong mountain! The study, carried out via OnePoll, also found 68% think a sign of a good advert is if the slogan is quotable. Courtney first appeared as the character in early 2008, and, in the decade since, revenues for the insurance giant grew from $13 billion in 2008 to a whopping $36 billion in 2019. 2 for 1 glasses & sunglasses. Their smile can come from relief of having their eye health checked, from feeling. Vivienne WestwoodVIVIENNE WESTWOOD 05 $299. The Specsavers in-house agency faced the challenge of devising a new campaign that acknowledged the pandemic but also engages audiences in the witty tone of voice that is synonymous with the brand. Jonathan Goldsmith: This actor was the face of "The Most Interesting Man . The phrase has become a staple of British vocabulary over the last two decades, and has seen a host of memes appear after celebrities and brands find themselves in a sticky situation. 2009: Set on Blackpool's dizzying Infusion rollercoaster ride, it features a stalwart pair of pensioners, who inadvertently sit down on the ride to eat their sandwiches. Feelings of nostalgia were also evoked by thinking about adverts respondents used to see when they were younger, according to 56%. Collected 23/02/2023. Working at Specsavers is more than just a job. Over the last 15 years, the market for glasses has grown. Take a deep breath, smile and start again. Smiling is the best way to face every problem, to crush every fear and to hide every pain.. But although 2022 marks the 20th anniversary of the line, Specsavers isn't . We are also working with our local National Hockey League team, the Vancouver Canucks, on TV spots on Sportsnet Pacific, billboard animation and a Closer Look integration. There is no question Siobhan Hayes is the most famous & most loved celebrity of all the time. 2 for 1 designer glasses. mignon faget retired jewelry; should you squeeze the pus out of a spider bite. Catherine> This is Specsavers first new market entry in over 10 years and a very important one for us. We believe the Thats Specsavers Love campaign will appeal to Canadian adults of all ages and stand out among the sea of sameness were seeing from other eyecare brands, and our research also supports that. Best ads by Specsavers. Deal. . Something we found funny was the absurdity of blending the world of love and romance with the world of science and medicine. The block of flats to which he's supposed to have taken the delivery is across the way. The creative idea allows us to really showcase the quality of our glasses and hearing aids in their full glory.. That larger-than-lifeness feels part of the brand and we wanted to translate that into this campaign as well through the lens of that sort of '70s aesthetic. They've even seen star turns from the likes of Postman Pat and Basil Fawlty over the years. Specsavers is the worlds largest optometrist-owned and -led business, and we want to get across that even though we are a global network that is able to support each location with the latest clinical equipment and technological innovation, as well as marketing and other resources, Specsavers is really your local eyecare shop that prioritises its immediate communities. Taken from the duo's second studio album 'Sunshine on Leith', the song was released in 1988 and . aquatarium vs aquarium. Shish> The casting in the out of home and film is amazing. Upload. The Specsavers adverts are a great example of how actors can make or break a brand's message. We measure whether there is an opportunity to make quality eye care and eye wear more accessible and affordable to people through our model of delivering great care, great service, and great product through locally owned and operated stores. 3 March. Learn the different tactics you can leverage to help TV Advertising grow your brand. She has been the face of Specsavers . Optometrists Mary and Doug Perkins founded the business nearly 40 years ago because they wanted to provide access to high-quality eyecare to everyone. April 29, 2021 11:05. by Zoe Wilkinson. 20 years and 500 miles. At More About Advertising we aim to bring you the inside track on what really matters in the world of advertising, marketing and media. Many social media users claimed Dominic Cummings shouldve gone to Specsavers after his ill-fated trip to Barnard Castle, where he claimed to be checking his eyesight. specsavers advert 2021 actorbest imperial trooper team swgoh piett. Over the past two decades, the inhouse creative shop The Agency has created some of the UK's most beloved ads, featuring short-sighted shepherds, Zumba instructors and vets. Check out the new Cadbury Dairy Milk ad cast 2021. Siobhan Hayes is a British actress, best known for playing Abi Harper in the BBC sitcom My Family and her character "Sandy", the office trainee in the BBC Radio series Absolute Power.. Eater Sundae Posts: 10,002. consent. The TV commercial was directed by Ric Cantor of FRIEND, who also directed the recentOut Of Orderspot for Specsavers, featuring a short-sighted delivery driver. ITV AdVentures is one way we can support high-growth businesses and entrepreneurs at all stages of development. 25% off for over 60s. Nicola Wardell, Agency MD at Specsavers says: Weve been making people smile for years with our Shouldve Gone To Specsavers ads. They took our brief and elevated it. SpecsaVARs - asked for 50,000 likes to change the brand name following Kevin Friends decision to award a penalty to Liverpool following a check of the pitch side monitor against Crystal Palace. Your email address will not be published. License. Acclaimed actor Jim Gibney is the senior rocker grooving to Thin Lizzy's Dancing In The Moonlight in the Specsavers hearing aids TV ad, which encourages customers to dance like nobody is watching. March 3, 2022. Catch up on ITV Commercials newest innovations. 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Find out the names of actors starring in UK television adverts, along with other information like where you may have seen them before: . 2002: Family gathered round kitchen talking about dad's lost glasses - first mention of Shouldve gone to Specsavers. Respondents also had their say on what makes a good advert - with the key aspects including it being relatable, funny and using a memorable or catchy song. (This may not work if their name is not Trevor, but please do not use their credentials, whatever their name. Specsavers broke the mould because even with the incentives and discounts the margin on frames and lenses are good. The woman in the Specsavers Ad 2022 is actress and comedian, Dawn French. Nathan Vaughan-Harris Actor 2020, Specsaver Campaign, Featured Model. It's been part of the company's brand and ethos from the beginning. The actress, 27, is a passionate advocate of . Code. 05 Mar 2023 12:01 AM. Specsavers Welcome to the official Specsavers Instagram . How to Recharge Vodafone (Fast and Secure), Frequently asked questions about Virgin Company, Frequently asked questions about Vodafone, Who is the actress in the tena lady advert, What's the song on the new Mcdonald's advert - 2023 Update, What is the music on the kia advert -2023 update, Meet the Cast of the Specsavers Commercial, Meet the Neighbours Characters in Specsavers Ads, Martin Freeman - Actor best known for his roles in The Hobbit and Sherlock. Find out more about the cast and crew that have worked with Specsavers. What is the music on the new Specsavers advert? This is the first time Channel 4 and ITV have worked together in this way with an advertiser. 50% Off. Si ob han Teresa Hayes is the woman in the Spe cs avers ad.. Who is the Woman in the Specsavers Ad 2023? Thousands of new images every day Completely Free to Use High-quality videos and images from Pexels. So, we are creating amazing opportunities to enable them to own a thriving business, have access to cutting-edge technology and put their patients first, with our program to rollout 200 stores over the next two years. 2021, SpecSavers Multi Advert Campaign, Storyboard Artist. He is an actor, known for Repulsion (1965), 102 Dalmatians (2000) and Doctor Who (1963). People relate to the phrase in everyday life because it taps into the mishaps we all make when our eyesight or hearing are not quite up to scratch. DKNYDK1009 $349. Tom West. Follow. Showing results: 1-18 of 28. As DAVID has remarked before, the greatest compliment the public can pay to an advertising campaign is to make it part of their vernacular, and the Specsavers slogan crossed that threshold long ago. by Teddy Pendergrass. Oh for a good, 30-second, live action ad with real people in a realistic context - with a dose of gentle humour. Their first line, 'they say your eyes are the window to your soul, we say they're a window to early signs of retinal disorders', was just so silly with its juxtaposition and I immediately thought that there could be a whole campaign in it, the tension and absurdity of those two things together. Something To Smile About brings a fresh new approach while tapping into the Shouldve brand power. We wanted to make sure the creative would speak to Canadians in a way that grabs their attention, while also showcasing what the company stands for and its purpose. We also took inspiration from the visual language of soul and R&B album covers with the styling, vibrant colours and hair, and then took that aesthetic into modern feeling, everyday situations with casting that felt relatable and of today as well. The centrepiece of 'That's Specsavers Love' is a a 45-second spot created for Canada by Specsavers' UK-based in-house team, The Agency. Cookie The TV ad Something To Smile About debuted on UK TV on 12 October in a 7.45pm break during Coronation Street on ITV [and 11 Oct in Ireland] with a 30-second film with a series of peoples smiling eyes, to the soundtrack of When Youre Smiling. Check out the latest news from ITV Commercial. Is Mike Dean on Twitter?, in response to his controversial decision to send off Thomas Soucek of West Ham for an alleged elbow offence against Fulham. If you continue to use this site we will assume that you are happy with it. Leonardo Roddam Actor 2020, Spring/Summer, Model. log . Alex PerryAP 75 $199. When the right actors are chosen, it can have a huge impact on the success of the adverts. Filtering results by: Specsavers Ad Types Specsavers code - Enjoy free polarised lenses on your 2nd pair from the $149+ single-vision range. The music in the 2021 Vision Express advert is a song called 'Soulful Strut' that was recorded in 1968 . 2011: A relaxing session in the hotel sauna turns to embarrassment for one poor chap as he finds himself in Gordon Ramsays steamy kitchen. Specsavers today launched its integrated campaign - 'I Don't Go', the next iteration of the 'Should've 2:0' campaign, to highlight its home visits service and drive brand reappraisal.. Specsavers and home visits. It's the twentieth anniversary of one of the most iconic advertising campaigns of all time - Specsavers' 'Should've' - and the latest outing is a perfect celebration of an idea that still has plenty of life in it. We thought that bringing that whole world and aesthetic into the world of optometry would just be quite a funny clash. Let's see if we can surprise you. ), create your own registration by clicking on this link. professor melissa murray. Jack [Finn] and James [Hearn], the creative team on this, did such a great job. # . Save. Broadcaster VOD advertising is a great way to target your chosen audience with relevant content. Forum Member. A playful take on the iconicShouldve gone to Specsaverscampaign, the new advert centres on the taglineI dont go to Specsaversthey come to me, to bring greater inclusivity to the brand offering. Specsavers' marketing director, Sarah McInnes says, "We found an innovative . They had Edward Hopper references in their mind when they put that together with the lighting and the shadow, and it just all really popped. 2009: With his faithful cat Jess by his side, Postman Pat is dedicated to carrying out his duties, delivering the mail to the villagers of Greendale - despite broken glasses. Add message. Nathan Vaughan-Harris Actor 2020, Specsaver Campaign, Featured Model. Specsavers is celebrating 20 years of its "should've gone to" adverts by looking back at some of its most iconic quips. Music Artist: Lester Bowie. And even some off-the-wall billboards, with the help of Manning Gottlieb OMD and Talon Outdoor. But you know when you see it because you feel it. The phrase has become a staple of British vocabulary over the last two . 1,112 posts. If you are interested in working with Specsavers or similar companies, join The Mandy Network and get alerted of upcoming job opportunities. Learn how other brands have used TV for the first time to achieve brand fame and drive growth in the most cost effective way. Who are the old Neighbours in the Specsavers advert? 2016: Basil Fawlty has issues with his car - an homage to a much-loved Fawlty Towers scene, where John Cleese beats his car with a branch. Joseph Prouse Voice Over: English 2021, Specsavers (Voiceover), Dave. Cast Character Prabhneet Singh Man (Lead Role) [] And smiling customers mean smiling colleagues nothing makes our store teams feel more positive than a happy customer.. san antonio housing authority login . Save $30 on contact lenses over $119 for roadside assist members. A smile is how Specsavers measures the impact we have on our customers. Specsavers congratulate Gary Neville on his birthday by asking where to send a pair of Liverpool-branded glasses to. There are normally new ads every day, so we'll do our bit to keep you ahead of the game. We thought it was really important to keep cuts to a minimum, especially when you first see that person. Download and use 1,000+ Specsavers Advert Actress stock photos for free. Breaking on the 4th of March, the 4m campaign aims to reach a broader audience than ever before, evolving the famous line into a platform that communicates its purpose of changing lives through better sight and . We use cookies to ensure you have a personalised user experience, as well as to analyse our traffic and tailor content, ads and social media features. To the strains of 'I'm Gonna Be', by the appropriately bespectacled Scottish band The Proclaimers, he bravely pushes past the pain barrier to get the huge parcel to its destination. And there's octogenarian actor Jim Gibney grooving to Thin Lizzy's Dancing in the Moonlight in a spot for Specsavers' hearing aids. The TV ad Something To Smile About debuted on UK TV on 12 October in a 7.45pm break during Coronation Street on ITV [and 11 Oct in Ireland] with a 30-second film with a series of people's smiling eyes, to the soundtrack of 'When You're Smiling'. The advertisement earned quick attention among viewers as it cast a beautiful girl playing cricket. by Jason Stone. Creatives:Neil Brush, Simon Bougourd, Geoff Alderman, Michael McCallum, Andrea Raanaas,Bertie Rapkin, Jon Morgan. The music playing in this Specsavers advert is a song called 'I'm Gonna Be (500 Miles)' that was recorded by Scottish folk-rock duo The Proclaimers. Sign up to Spectrum for free CET and clinical updates. Accept, you are agreeing to our Cookie Policy. We share some of this information with our technology, analytics and marketing partners. Posted by: Stephen Foster Hugh Futcher was born on 29 October 1937 in Portsmouth, Hampshire, England, UK. . A third have even gone as far as annoying loved ones through their overuse of slogans from adverts - with the same amount having been picked up on their use of such phrases. This is something were keen to address by introducing our model of comprehensive clinical care and high quality, affordable eyewear so we can change the lives of Canadians through better sight. The Specsavers adverts feature a variety of actors, including British comedian and actor Hugh Laurie, British actor and comedian Stephen Fry and British . Kelloggs - Better Days Are Built On Breakfast - 30 secs. We introduce Marvin the Mole, who bags himself a new pair of glasses for just 25, before walking off into the sunset with his family. That genre is quite ripe for humour, and it's been done well in the past, such as Vic Reeves parodying Barry White and Soul Train pastiches. Bill> Weve been interested in the North American market for a long time and have spent a lot of time understanding the culture and the market before we decided to enter it. March 8, 2022 Mrs Brown's Boys will return to BBC One with a four-part series which had been planned for 2021 but was "thwarted twice" during the pandemic. #shouldve January 27, 2022 9:52. by Anna Macdonald. Were also seeing consolidation in the Canadian optical market, with a small number of large private equity backed corporates buying up independent optometrists, which is resulting in less choice for customers and less opportunities for independent optometrists and business owners to be successful. She was an actress, known for Mermaids (1990), Lenny (1974) and The Swimmer (1968). He's just got natural funny bones, it's not forced with him, and he's really great with casting and getting performances from people. Specsavers is a household name in the 10 other markets in which we operate and are truly beloved. It's priceless. Research of 2,000 adults revealed the brands slogan ranks as one of the most iconic, alongside Tescos every little helps and Ronseals it does exactly what it says on the tin. Regular Asda advert actor Muzz Khan, or Sunny as he's known here, teaches one of his children the ways of the smart shopper in this new 2021 'That's. Specsavers has appointed AJF as its creative services agency for Australia and New Zealand . 3 March. We believe that the way to deliver the best patient care to customers is to ensure the independence and autonomy of optometrists, opticians, and retailers. Bringing Marvin to life. Theme: Envo Blog. As the UK's leading commercial broadcaster, we get the country talking. The first two pairs the tint had rubbed off, the third pair the ense popped out when cleaning or putting my glasses on the table, and the other pair they gave me a prescription of +4.25 when l'm +4.50 (which l've had my whole life). Catherine> When we researched the Canadian market, we found the market was somewhat fragmented there wasnt a clear national market leader.